Nudge: Econs, Humans, and Choice Architecture
At the end of a previous post, Stories from Strapped: Debt, I asked,
How do you make people do the right thing for themselves?
This new book Nudge, by University of Chicago professors Richard Thaler and Cass Sunstein, addresses exactly that question. Here’s a 8-minute video of the authors talking about this book.
I find several concepts [...]
