Comments on: Opt In or Opt Out: The Power of the Default Option http://thefinancebuff.com/opt-in-or-opt-out-power-of-default.html like a friend telling you about money ... Sun, 20 May 2012 11:06:24 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Shadox http://thefinancebuff.com/opt-in-or-opt-out-power-of-default.html#comment-113 Shadox Sat, 21 Apr 2007 06:32:00 +0000 http://blog.thefinancebuff.com/?p=105#comment-113 This post is right on the money. <br/><br/>A person who made a fortune in selling travel packages in the days before the internet told me that he started making a LOT of money when he figured out this principal.<br/><br/>He started offering travel insurance, with the default option being that he billed the customers and allowed them to opt out... This post is right on the money.

A person who made a fortune in selling travel packages in the days before the internet told me that he started making a LOT of money when he figured out this principal.

He started offering travel insurance, with the default option being that he billed the customers and allowed them to opt out…

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