I read this question in a recent issue of the Yoga Journal magazine:
“I don’t want to support tobacco companies or environmental polluters, but my broker claims that socially responsible investing will cost me. How can I persuade my broker to make investments that align with my values?”
The official answer from the magazine pointed out how the reader should go about investing in socially responsible funds. Unfortunately the magazine doesn’t have the article online. I’d like to address some other issues not covered by the answer in the magazine.
First of all, this reader owns the investments, not her broker. If she wants to invest in a certain way, she doesn’t have to persuade any broker. The broker can give his or her opinion but the investor gets to make the final decision. Don’t be afraid. It’s your money.
Second, if socially responsible investing (SRI) is good for the world but it costs you, should you still do it? Sure. We can’t expect something good for nothing, can we? When push comes to shove, that’s the real test for our commitment. Are we ready to make personal sacrifice for the health and for the environment, or are we just paying lip service? If you want to do something good, be prepared to pay one way or another. If the cause justifies the cost, by all means do it.
Although I identify with the goals of socially responsible investing, I’m unsure about its effectiveness, especially when SRI comes in the form of avoiding investment in certain industries or companies. I’m not sure if we necessarily make the world a better one if we just don’t buy certain stocks. Buying a tobacco company’s stock doesn’t make the tobacco company produce more cigarettes. In most cases (except in IPOs), the stock just changed hands from one investor to another. The company didn’t get a penny more. It is still doing what it has been doing. If people who don’t like cigarettes all shy away from tobacco stocks, only people who don’t object to cigarettes will own those stocks. That will probably make the company become more aggressive in making and marketing cigarettes. So I’m not sure how not buying tobacco stocks is going to help reduce tobacco use in this world. On the contrary, if people who want to be more socially responsible own the tobacco stocks, they can elect like-minded directors and make the companies change their practice. Wouldn’t that be more effective?